Snap-On Incorporated has a long and intriguing history, characterized by innovative products, strong business strategies, and iconic logos. Following are the known iterations of Snap-On's logo over the years:
- Early 1920s: The first Snap-On logo featured the company's name "Snap-on Wrench Company" in a distinctive Art Deco-inspired typeface with thick and thin stroke contrasts. The logo was situated within an inverted triangle.
- 1930-1960: The Snap-On logo changed to a simple, bold typeface without any graphic elements. The logo started with the letter 'S' that had a distinctive curvy design and was followed by the rest of the company's name "Snap-On" with hyphenation.
- 1960-1970s: In this period, Snap-On updated their logo by removing the hyphenation between "Snap" and "On". The logo became more industrial-looking with a rectangular frame.
- 1980s-2000: The logo was further simplified, retaining the unique 'S' and spelling out 'Snap-on' in a serif typeface. The logo became recognized for this internationally.
- Present: Currently, Snap-On uses a more modern, sleek logo. It features the company's name in a sans-serif typeface with an emblem featuring a stylized "S" and "O". This is a simple yet distinctive design representing the quality and durability that Snap-On has become known for over the years.
Keep in mind that official sources may depict the evolution of the Snap-On logo differently, and trademark dates can offer further insight into when these changes occurred.
Learn more:
- Snap-On Logos Over the Years
- Snap-On: Our History