No, the GAP brand does not stand for "gay and proud." The acronym rumor suggesting that the name GAP stands for "Gay And Proud" is false [2]. The name "GAP" actually has a different origin.
The GAP brand was founded in 1969 by Donald and Doris Fisher in San Francisco, California [3]. The name "GAP" was chosen as a reference to the "generation gap," a term popular in the late 1960s that described the intellectual, ethical, and social differences between young people and their parents' generation [2]. The Fishers wanted to create a store that catered to the younger generation and their unique fashion needs.
The first GAP store initially sold men's Levi's jeans and record tapes [3]. Over the years, the brand expanded its offerings and became one of the most popular clothiers of its age, operating under various brand names such as GAP, Banana Republic, Old Navy, Athleta, and Intermix [3].
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